What We Do

01

Brand Marketing

Activation

CRAX SAMPLING ACTIVITY

The Objective
North India’s leader in extruded snacks industry launched new product for young Target Group. Obejective to reach as many TG as possible.

The Solution
The end-to-end campaign was designed and executed by team Deien Marketing that included designing the event collaterals, sampling activity at PVRs across North India.

Venue States: Delhi, Uttar Pradesh, Punjab, Haryana
Audience Size: 150+ pax per show per screen.

Product Experience KIOSK

Popularize Garnier Color Natural product with experiencing product, service and value.

Location: All metro & major towns

Engagement through quiz games feedback interaction and samplings. Customized give aways

Product Sampling New CREMICA

The Objective
The FMCG brand introduced 5 new confectionary product and wanted to market the same with the consumers before launching. The activation was to be done across 7 states & 15 cities in North India.

The Challenge
The brand even though in past had done modern activations, the challenge was management of the promoters on a daily basis

The Solution
Deien Marketing created a team and deployed them across for a 3 month period across the 15 cities and multiple stores collecting data and feedback on a real time basis using survey form on phone.

Product Launch CRAX

The Objective
One of the market leaders in processed food industry Crax has launched Crax Potato Chips which ADKAMP has been given the task to launch the product and cover 65 locations in Uttar Pradesh

The Challenge
Managing 250 promoters for 6 days was a big challenge and coordination between sales team and ground team was another

The Solution
Deien Marketing created a team and deployed them across Uttar Pradesh with a Command Center set up in Lucknow and Meerut to streamline activity and gain productivity matrix in markets

02

Digital Experience

Events

Alliance Partner Meet

The Objective
Worlds largest software provider conducted a series of events for its partners/alliances across India. The event was across 5 cities.

The Solution
The end-to-end campaign was designed and executed by team Deien Marketing that included designing the event collaterals, event set-up and execution.

Venue: Delhi, Mumbai, Chennai, Bengaluru, Hyderabad
Audience Size: 150+ pax per event

Coke Visibility Mysore Dasara

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From Concept To Reality

The Objective
India’s largest office commute service provider faced a challenge. Their App due to technical glitches created user discomfort and created negative experience for the users. The brand wanted to address the same by reaching out to its existing & new users addressing that the Brand is there for its customers.

The Solution
Create an experience zone in a prominent location with high footfall with extensive brand visibility and engage audience through multi level activities. Address any and every grievance on-spot.

Venue: Atrium, Cyberhub, Gurgaon
Days: 8 days
Audience Size: 2 Lakh professionals

Media Creation: Video creation
Media Blast: 16 screens across Cyberhub
ATL Media creation: Creatives of ATL
ATL Blast: 30 outdoor media location carefully chosen with the Media partner
Event Planning: Hiring designers, manpower, structure specialist
Event Management: End-to-end event execution.

Design
Experience Zone
Engagement
activities
Multiple winners

Press Meet

The Objective
Create a fantastic and seamless experience for the who’s who in the Press, at the launch of Avaya’s new Collaborative Unit CU360, a power packed all-in-one solution.

The Approach
Deien Marketing took from the concept of the product itself and took on the challenge of being Avaya’s all-in-one event managers. Starting with venue identification & negotiation, invitation & RSVP management, logistics for attendees, event flow design, creatives, all presentations & videos, live product demonstration, managing giveaways & stock, all the way up to post-event communication. Knowing the event experience would be big contributor in the reviews written by the tech journos, the idea was to WOW them from before the event began.

Off Site

The Objective
Create a fun-filled experience for the sales and management team of Apollo Munich in 2019 as a incentive trip for the sales team to Singapore for 3 days and two nights

The Approach
Deien Marketing joined force with a travel partner to took from the concept of the offsite and took on the challenge of creating the experience as all-in-one event managers. Starting with venue identification & negotiation, invitation & RSVP management, logistics for attendees, event flow design, creatives, all presentations & videos, live product demonstration, managing giveaways & stock, all the way up to post-event communication. The experience was very well received by the participants

Sonagir Mahotsav

The Objective
Sonagir Mahotsav is one of the largest events for the Jain deciples that happens in Sonagir near Gwalior, Madhya Pradesh. The festival goes for 10 days and attendees from across globe participate in this event. Idea was to create the experience zones and discussion spots

The Solution
Create an experience with Hangers and split zone in Mandap for sessions, round table zones for networking & VIP zones for audience to relax

Venue: Sonagir, Gwalior Days: 10 days Audience Size: 2-3 Lakh Jain devotees across globe

Media Creation: Video creation ATL Media creation: Creatives of ATL ATL Solution: 10 outdoor media location carefully chosen with the Media partner

Event Planning: Hiring designers, manpower, structure specialist Event Management: End-to-end event execution. Design Mahotsav Experience & Logistics

Holi Festival To Fest Concert

The Objective
The concept of Vini Vici was formed by the boys with an intention to express their love for the old school sound, paired with their progressive ideas. The entire set up was coined and delivered by Deien Marketing

The Solution
Engage the Target group participating in HOLI Fest through various engagement tools including Concert, Exhibition stalls and games. The festival was a big hit among audience around Sector 96 market and residential areas.

Venue: IIT Delhi, New Delhi

Days: 01 days Audience

Size: 10k Residents and visitors

Media Creation: Video creation

Media Blast: Visibility in Unitech Golf & Country Club ATL Media creation: Creatives of ATL published in NBT

Event Planning: Hiring designers, manpower, structure specialist

Event Management: End-to-end event execution. Design Experience Zone Engagement activities Multiple winners